Feasibility of a community-engaged social marketing strategy to reduce HIV-related stigma and improve health among young people
The following grant was awarded by, is supported by, is administered by or is in partnership with the Fogarty International Center at the U.S. National Institutes of Health (NIH).
Funding Fogarty Program
Stigma HIV/AIDS
Project Information in NIH RePORTER
Feasibility of a community-engaged social marketing strategy to reduce HIV-related stigma and improve health among young people
Principal Institution
Harvard Medical School
Principal Investigator(s) (PI)
Franke, Molly Forrest
Project Contact Information
Email:
molly_franke@hms.harvard.edu
Year(s) Awarded
2022–2025
Country
Regional - Latin America
Project Description
The overall goal of this project is to evaluate the feasibility of a social marketing public health strategy for reducing HIV-related stigma, and associated intersectional stigma, among young people (18-29 years) living with HIV, or at high-risk of HIV acquisition, in an urban Latin American setting. Using theory-based approaches for stigma reduction and health communications, and input from key stakeholders, we will create a series of multimedia content (short videos, music videos, comics, memes) and study whether influencers are willing to share the content via their social media platforms. We will generate evidence of potential efficacy of the content and the intervention as a whole.
Related World Regions / Countries
Related Global Health Research Topics