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Feasibility of a community-engaged social marketing strategy to reduce HIV-related stigma and improve health among young people

The following grant was awarded by, is supported by, is administered by or is in partnership with the Fogarty International Center at the U.S. National Institutes of Health (NIH).

Funding Fogarty Program

Stigma HIV/AIDS

Project Information in NIH RePORTER

Feasibility of a community-engaged social marketing strategy to reduce HIV-related stigma and improve health among young people

Principal Institution

Harvard Medical School

Principal Investigator(s) (PI)

Franke, Molly Forrest

Project Contact Information

Email: molly_franke@hms.harvard.edu

Year(s) Awarded

2022–2025

Country

Regional - Latin America

Project Description

The overall goal of this project is to evaluate the feasibility of a social marketing public health strategy for reducing HIV-related stigma, and associated intersectional stigma, among young people (18-29 years) living with HIV, or at high-risk of HIV acquisition, in an urban Latin American setting. Using theory-based approaches for stigma reduction and health communications, and input from key stakeholders, we will create a series of multimedia content (short videos, music videos, comics, memes) and study whether influencers are willing to share the content via their social media platforms. We will generate evidence of potential efficacy of the content and the intervention as a whole.


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