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mHealth Messaging to Motivate Quitline Use and Quitting (M2Q2): RCT in rural Vietnam

The following grant was awarded by, is supported by, is administered by or is in partnership with the Fogarty International Center at the U.S. National Institutes of Health (NIH).

Funding Fogarty Program

Tobacco

Project Information in NIH RePORTER

mHealth Messaging to Motivate Quitline Use and Quitting (M2Q2): RCT in rural Vietnam

Principal Institution

University of Massachusetts Medical School Worcester

Principal Investigator(s) (PI)

Sadasivam, Rajani

Project Contact Information

rajani.sadasivam@umassmed.edu


Year(s) Awarded

2017-2022

Country

Vietnam

Collaborators

Institute of Population, Health and Development (PHAD)

NIH Partners

National Cancer Institute (NCI), NIH Office of the Director

Project Description

mHealth Messaging to Motivate Quitline Use and Quitting (M2Q2), is a collaborative research project for a mobile health intervention designed to motivate smoking cessation and encourage access to counseling, and targeted to men and women smokers in Vietnam's Red River Delta region, a largely rural area. In Vietnam, currently over 50% of men (and 2% of women) smoke combustible cigarette products. Although quitlines have been initiated, they are underused. Our goal in this proposal is to increase use of the quitline, increasing access to counseling services, nicotine replacement therapy, with the goal of promoting cessation among current tobacco users.

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